Don Norman Emtional Design

Dan Norman mentioned a concept that is oblivious yet obvious mind set of consumers, which is consumers expect a product to work exactly how it meant to, for whatever purpose it serves, so the ability to function is unquestionable and is the minimum satisfaction, consumers now turn to aesthetic attributes, he also suggests something very interesting that is " pleasant things work better" designers need to take that to heart because if the consumer able to engage your product at an emotional level then even if the function of the product may be average but the aesthetic of it still makes the process pleasurable, he also believes users connect and engage better with behavioural designs because they feel more in control during the process of usage. He also used an example to explain if a person is in a happy state, he/she can be more creative and problem solving, i find that very intriguing because i have not yet able to do so. one theory Don stated in the lecture is visceral level processing, which he said it is the rapid judgement of good or bad via visual contact made by our brains, i believe designers need to focus on this study and understand what consumer looking for in an product visually, because the ability to catch the attention and fixate a liking from the prospective buyers in an instant, not only means its an successful design but also means the mastering of the psychological behaviour of a person.