What is Design?

Bill Moggridge as the head of the copper hewitt design museum, gives an inspirational insight of what is design, he said anything altered by human is design, everything is "design" the only limitation is one's imagination, he also thinks that there are no categories of design, itself manifested into different way such as architecture, industrial design or interior design, fashion, interaction design. It is not so much of what is design, but more about the feeling it creates of what it is. He also discusses about good and bad designs, because you will not recognise good design unless you know bad design.

Moggridge encourage and emphasis that the demand in designer are now more than ever, the competition to develop and design a better and desired technological future, are pushing the designer harder to innovate and enhance, especially design for people, because designer are always designing for oneselves, Bill said that everyone is selfish, it is an attendancy to all of people to think of themselves first, so it is important to design for other people, let it be different race, culture, religion, background etc.

As Moggridge discusses about good design he gives an example which is a system customized and provides personal service to the visitors, so the designer's focus is on the satisfaction of the visitors, such as their needs and wants, this system can used in the service of parking device, music player and navigator and as a phone which speaks in one's native language.

the most memorable bad design Bill mentioned is the purchasing of soft drinks from one's mobile phone, the I-mode "buy a drink from your mobile phone" service, 'a good design is as little design as possible' stated by Dieter Rams. This service provides unnecessary confusion and complexity to use for a purchase of a drink.

Experience Enrichment Poster

Experience Enrichment Tech Drawing

Experience Enrichment Rationale

Crowned Corkscrew Rationale

I really like organic and curvey lines and being worked in the dining and alcohol industry for 2 two years I realized the corkscrew are mostly dull shaped and cost effective which in other words, it looks cheap. I want to make a corkscrew that can be aesthetic  while using as well as idle. I want the person who serves the wine by opening the pit, and pouring the wine feel not in a servicing role but instead the centre of the attention, and powerful, after the screw penetrated into the pit, the person is crowned.

Crowned corkscrew has so many curves and round edges, your fingers can easily hold and grip onto any part of it, the size and shape balanced out the outline of the wine bottle by adding more volume to the top. The downward indent at the 4 tips also creates comfort to stabilize the fingers grip.

The bee hive oval shape fits into the neutral hand grip, the round overall outline gives the hand more grip, the round outer edges and the indent curves are made to create more friction therefore more stabilized, however I did not have time to execute the base and the screw as desired, as there are so many error and difficulties to overcome and to reach the organic form of the shape of the corkscrew

story of stuff

The lady in the documentary mentioned that linear system isn’t able to work on planet indefinitely, because every steps along the system is reaching its limits.

All the process in each step did not taken the people into the account, what it means is that, no one knows there are actually organizations behind each process. Eg government, however corporations > government because globally, within 10 largest economies, 49 own by government and 51 own by corporations.

Extraction is a fancy word replacing natural resource exploitation  which is another fancy word for trashing the planet. We have to understand that there are limited resource on the planet for us to “extract”, in the pass few decades alone, we have used up 1/3 of the natural resources. The manufactories then use these natural resource along with toxic chemical and energy to create toxic contained products, then human consumes or exposes to these toxin, the worst is that the food product by the top of the food chain for the top of the food chain is breast milk, which is fed to the next generation. U.S. alone releases 4 billions lbs of toxic waste.

Corporations able to sell product so cheap which is impossibly profitable, because they externalizing the cost, in other words low price product are due to the fact that in each processing stage, community or natural environment pay for the cost, in other words damaging the environment, exploiting underage workers, deduct worker’s health insurance. Their goal is to keep the inventory of toxic contaminated goods moving and keep the price low by exploiting (shown above) and keep the customers buying.

U.S. after 911 president bush convince the general to continue to shop, like jimmy carter said in one of his announcement “ we are no longer identify ourselves of who we are by what one does, but what one owns…” usa primer public value is based upon how much they consume, however 99% of product in U.S. are trashed 6 months after consumption and ironically U.S.  ultimate goal is to produce sustainable consumer goods

Planned obsolescence – Design for the dump

Perceived obsolescence – throw away things that are working fine, but they change the look of it, so that the trend leads the way, and people who don’t have the newer version, it shows you have not contributed into the value system as part of the national consuming community

National happiness in usa peaked at 1950s, right before the consumerism exploded

Recycle isn’t enough even if 100% of household trash is recycled, because the factory produces 70 bins of trash to create your one bin of garbage.

Confusing Design

Design Excellence